environment in unique clothing

environment in unique clothing.

Chapter 1 ■ Prepare to Sparkle 15

16 Fashion Sparkle for Symbol and Wedding Photography

■ Not all editorials tell a complex story, but many of the most successful

editorials invite the person in to explore the world that the shooter

has created.

Not only does storytelling make the images more interesting, it gives your

images a direction. The story you want to tell will help inform your alternatives

of location, lighting, and design. Furthermore, you will keep your viewers

engaged and entertained. The images don’t need to read like a book with a

beginning, middle, and end. Instead, their cohesive theme should help draw

viewers into the images and make them crave more.

Figure 1. 6 was part of a wedding planning fashion shoot, done before the day of the wedding.

Together we created a 1950’s fantasy setting using vintage design and a vintage

car as a prop. I took a number of shots of her driving the vehicle, fixing her makeup

in the mirror, and playing the role of this 1950’s bride. The hair, makeup,

design, and props reinforced this theme to convey the story.

Figure 1. 6 Your images can tell a visual story. For this shoot, I could create a 1950’s vintage

fantasy for my wedding planning client.